Education & Events

Price: Member: Free / Non-Member $50

Location: Online via Zoom.

1.5 CE for General License

Developing meaningful relationships based on trust is essential to the success of every credible sales professional or business leader. In the world of sales, trust is the holy grail. Building trust hinges on establishing authenticity, consistency, and transparency. By being genuine in every sales interaction, customers will trust you as a helpful ally in their journey. Being consistent reassures clients of your reliability, building loyalty over time.

Adopting a mindset of transparency sets realistic expectations and fosters mutual respect. This course teaches you how to use these core principles to form a solid foundation for developing lasting and productive sales relationships, leading to improved results and heightened self-confidence to crush your sales targets. In this sessions the folllowig topics will be discussed:  

• Transactional vs Relational Communication
• The Trust Equation
• Personal and Professional Trust
• The Trust Matrix
• Understanding Neuroscience and Sales
• The Three-Layered Brain
• The Brain Chemistry of Trust
• Customer Engagement, it’s Importance and Steps to Achieve it. 

In the end the session will aim to achieve the following learning outcome:

• How to incorporate simple science into your sales and marketing approach to build your competitive advantage.
• The brain chemistry of trust and why it’s important for sales professionals.
• Three trust disconnectors and how to eliminate them.
• How to use the Trust Matrix to create more meaningful customer engagement.

Trust is fundamental to human interaction. You may have the best brand and the best solutions available in the market. However, if clients don’t trust you, or someone on your sales team, it is almost impossible to earn their business

Instructor/Facilitator | Scott Donald

Scott Donald is the owner and president of SBD Growth Strategies (SBD), a firm dedicated to helping businesses and individuals achieve more through a focus on training and coaching to support Sales Growth & Leadership Development. With SBD Growth, Scott has worked extensively with sales professionals and leaders in Canada and the United States from organizations such as Friesens Corporation, the North Dakota Petroleum Council, StaffMax, the Association of Consulting Engineers (Saskatchewan and Maritimes chapters) and HUB Technology Solutions.  

Scott’s down-to-earth style and quick sense of humour allows participants to relax and have fun while learning important skills for success. He continually invests in his own continuous learning and networking to ensure he is at the forefront of key trends that can help his clients.

*Registration closes two (2) business days prior to the session date.