2025 #BrokersCare
In spring of 2024, IBAA launched the #BrokersCare campaign. With the help of our members, sponsors and vendor partners we managed to reach our goal of $24,000 raised! We need your help to do it again.
Every shirt sale goes toward reaching our goal
50% of the purchase price will be directed to our charity of choice, Ronald McDonald House Charities (RMHC) Alberta and the remaining 50% will go into a #BrokersCare Community Fund, accessible to those in need via a granting process. IBAA is a firm believer in the work the RMHC does for local families in need; we are excited to further support them in this way.
#BrokersCare History
IBAS launched their #BrokersCare campaign in 2021 to help kids-focused not-for-profit organizations. So far, that campaign has sold close to 2,500 shirts, which has raised about $100,000 for the #BrokersCare Community Fund. Wawanesa will be the ‘presenting partner’ in both provinces. IBAS President & CEO Derek Lothian is excited about the campaign’s expansion, saying, “T-shirts were simply a visual way of sparking pride in the profession and symbolizing how brokers go above and beyond to serve the cities, towns, and villages they call home.”
Get Involved & Show that #BrokersCare
IBAS and the brokers in Saskatchewan have been doing admirable work, which is why we decided to expand the project to Alberta. We hope that our brokers will embrace the #BrokersCare brand as a way to show how much Alberta brokers give back to their communities.
We encourage you to support the RMHC and the #BrokersCare Community Fund by purchasing and wearing your #BrokersCare t-shirts with pride. They are available to buy through our website using the button above, or you will be able to purchase them directly at our upcoming Convention, so be sure to come and get shirts for yourself or your staff.
Nominate a Worthy Cause for #BrokerCare Community Fund!
Do you know any youth based local projects, schools, or registered not-for-profit organizations that would make a difference in your community? If you know of one dedicated to improving the lives of young people, we want to hear from you! Your nomination could help these vital organizations receive the support they need to continue their invaluable work. Submit your nomination today and help us invest in the future of our great Alberta communities!
2024 Community Fund Recipients
Crime and Trauma - Informed Support Services
I Care U Care Association
