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DTSTART:19810329T020000
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DTSTART;TZID=America/Edmonton:20260416T130000
SEQUENCE:0
TRANSP:OPAQUE
DTEND;TZID=America/Edmonton:20260416T143000
URL:https://ibaa.ca/events/events-calendar.html/event-info/details/id/274
SUMMARY:Selling with Trust - SBD Growth
CLASS:PUBLIC
DESCRIPTION:\n\nhttps://ibaa.ca/events/events-calendar.html/event-info/deta
 ils/id/274
X-ALT-DESC;FMTTYPE=text/html:<p class=\"ib-eventPrice\"><strong>Price:</str
 ong> Member: Free / Non-Member $50</p>\n\n<p class=\"ib-eventLocation\"><s
 trong>Location:</strong> Online via Zoom.</p>\n\n<p class=\"ib-eventCE\">1
 .5 CE for General License</p>\n\n<p>Developing meaningful relationships ba
 sed on trust is essential to the success of every credible sales professio
 nal or business leader. In the world of sales\, trust is the holy grail. B
 uilding trust hinges on establishing authenticity\, consistency\, and tran
 sparency. By being genuine in every sales interaction\, customers will tru
 st you as a helpful ally in their journey. Being consistent reassures clie
 nts of your reliability\, building loyalty over time.</p>\n\n<p>Adopting a
  mindset of transparency sets realistic expectations and fosters mutual re
 spect. This course teaches you how to use these core principles to form a 
 solid foundation for developing lasting and productive sales relationships
 \, leading to improved results and heightened self-confidence to crush you
 r sales targets. In this&nbsp\;sessions the folllowig topics will be discu
 ssed:&nbsp\;&nbsp\;</p>\n\n<ul>\n<li>Transactional vs Relational Communica
 tion</li>\n<li>The Trust Equation</li>\n<li>Personal and Professional Trus
 t</li>\n<li>The Trust Matrix</li>\n<li>Understanding Neuroscience and Sale
 s</li>\n<li>The Three-Layered Brain</li>\n<li>The Brain Chemistry of Trust
 </li>\n<li>Customer Engagement\, it&rsquo\;s Importance and Steps to Achie
 ve it.&nbsp\;</li>\n</ul>\n\n<p>In the end the session will aim to achieve
  the following learning outcome:</p>\n\n<ul>\n<li>How to incorporate simpl
 e science into your sales and marketing approach to build your competitive
  advantage.</li>\n<li>The brain chemistry of trust and why it&rsquo\;s imp
 ortant for sales professionals.</li>\n<li>Three trust disconnectors and ho
 w to eliminate them.</li>\n<li>How to use the Trust Matrix to create more 
 meaningful customer engagement.</li>\n</ul>\n\n<p><strong><em>Trust is fun
 damental to human interaction. You may have the best brand and the best so
 lutions available in the market. However\, if clients don&rsquo\;t trust y
 ou\, or someone on your sales team\, it is almost impossible to earn their
  business</em></strong></p>\n\n<h3>Instructor/Facilitator | Scott Donald</
 h3>\n\n<p>Scott Donald is the owner and president of SBD Growth Strategies
  (SBD)\, a firm dedicated to helping businesses and individuals achieve mo
 re through a focus on training and coaching to support Sales Growth &amp\;
  Leadership Development. With SBD Growth\, Scott has worked extensively wi
 th sales professionals and leaders in Canada and the United States from or
 ganizations such as Friesens Corporation\, the North Dakota Petroleum Coun
 cil\, StaffMax\, the Association of Consulting Engineers (Saskatchewan and
  Maritimes chapters) and HUB Technology Solutions.&nbsp\;<strong><em>&nbsp
 \; </em></strong></p>\n\n<p>Scott&rsquo\;s down-to-earth style and quick s
 ense of humour allows participants to relax and have fun while learning im
 portant skills for success. He continually invests in his own continuous l
 earning and networking to ensure he is at the forefront of key trends that
  can help his clients.</p>\n\n<p>*Registration closes two (2) business day
 s prior to the session date and we will no longer accomodate late&nbsp\;re
 gistrations once closed.&nbsp\;</p>\n
DTSTAMP:20260418T042735Z
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